If your blog is a business and you want to profit from it, growth and expansion are essential to the survival of your blog.
A business can not start, grow to a certain point, then stay there and continue to succeed.
A small online business or blog does not need to grow before becoming a giant multinational company. to survive.
But you need to grow your audience to be able to grow your brand, develop your email marketing list and generate more sales.
Know your audience When you start a business, you need to choose a specific niche market that is neither too broad nor too narrow.
You need enough people to support your business by buying regularly from you, but not in a market as large as overloaded with competitors, so you can not even get noticed.
Make sure it’s a paid market.
Do your research to confirm that you’re focusing on this niche, buy books, magazines, and everyday items to help them get the most out of their work or hobbies.
If they own a dog, for example,
they will buy regular food, dog snacks, leashes, and so on. If they are passionate about golf, they will buy golf balls, clothing, golf clubs, field trips, etc.
Create high-quality content according to their needs.
What are the “pain points” or the problems that users typically encounter in your niche?
If you know your target audience when writing content for your blog, you can solve these problems.
By doing this, you can expand your audience as they come to feel that you understand and care about them.
They will then be ready to read your blog regularly, to sign up for your email list and to inform others.
Include a call to action (CTA) The content of your blog is a framework to develop your audience, to win subscribers and generate sales.
Set a goal for each content. Then include a call to action (CTA) that will help you achieve that goal.
For example Brand Building –
“Like Comment or Share Information” – Website Traffic – “Click this link to learn more” Subscribers –
“Click here to download your free” Product Sales – “checklist To learn more, click here to find an effective solution.
“Post useful content on social networks Publish a range of content on the best social media sites that will motivate your audience and match the expectations of each platform.
on Facebook, they encourage memes and videos. LinkedIn is more like a business-to-business network and Pinterest and Instagram are animated by images.